Higher Volume Injury in the Summer Months

Higher Volume Injury in the Summer Months

Summer is here, which means families are out hiking, biking, and kids will be participating in summer sports, potentially bringing more injuries to your urgent care center. Your center will most likely see a decrease in flu/cold visits and an influx of injuries related to summer activities or sports.

Some common injuries that are seen in higher volume would be knee and ankle injuries from soccer and baseball, cuts and abrasions due to sliding on grass and gravel, and shoulder and wrist issues because of falls or throwing.

We want your urgent care to thrive during all seasons, which is why we wanted to touch on two ways your urgent care can handle the seasonality and get your patients back out having fun!

Preparation

The key ingredient to success during a busy season is preparation. When you know that summer is going to involve more injuries, prepping your center is what will keep your staff moving forward and patients happy.

One way to prepare is by making sure your staff has access to educational materials to refresh themselves on procedures. Competency in knee and ankle wraps, cut and abrasion care, and shoulder and wrist care can result in faster turn around times for patients. Revisiting these procedures will reinforce training for providers and staff members so they can care for patients with confidence.

Another way to prepare is to make sure you have the appropriate amount of durable medical equipment (DME). Even though the injuries that urgent care centers see may vary, centers can assume that they will need more compression devices, crutches, hot and cold packs, braces, as well as supplies for splinting and casting. We don’t advise clients to order a significantly higher amount, but ordering some extra of these items will help your center give quality care to patients when they need it, leading to a positive experience.

Marketing Tactics

Success during the summer months also means letting the community know you’re ready and available to help in times of need. This is the perfect opportunity to capitalize on marketing tactics that promote center services related to injuries. If your urgent care is open on the weekends and also has extended hours, this will be of value to parents who are traveling or are in a bind when their child is unexpectedly injured.

This could be as simple as sponsoring summer sporting events promoting your services, partnering with a business at their employer picnic and having a first aid station, or handing out water at a 5K. Finding creative ways to let the public know that your center can help is what will drive more traffic and lead to patient loyalty.

At Urgent Care Consultants, we want your urgent care to be well-prepared for busy months and find new, creative ways to help the community. Contact us today if you are interested in learning more!

What to Consider Before Your Urgent Care Expands

What to Consider Before Your Urgent Care Expands

If your urgent care center has been open and operating for some time, you may be considering expanding to additional locations. Whether you’re looking to simply bring in more revenue or compete with other centers in the area, enhancing your center through expansion can be a very rewarding process. But how do you know if you’re ready?

At Urgent Care Consultants, we want to help your center be the best it can be. Here are a few things to consider if you think you’re ready to take the next step.

Build a Strong Foundation

Before you can even consider expanding, you must make sure that your current centers are successful. We have seen many owners try to expand without first taking the time to improve problem areas in the first center, creating a situation where both centers are experiencing the same issues, affecting the business at a greater level.

The best thing you can do before expanding is to make sure that your center is running smoothly and efficiently, maximizing your revenue. Consider areas of improvement, such as revenue cycle management or staffing efficiencies, and get your center in tip-top shape.

Have a Clear Outlook on the Market

Even though you might think adding locations is a sign of healthy growth, a market analysis could prove that a second location may not be a viable option. An analysis could reveal that expanding would lead to more frustration if market trends or growth rate in your area are not ideal.

By looking at the market, you can create a strategic plan for growth, instead of jumping in head first and barely treading water. You will be able to look at success factors, potential profitability, and trends to gain better insight.

Know Your Competition

By studying and knowing who your direct competitors are, you will know what markets are over-saturated. You may see more chains popping up around you or a hospital getting ready to step into the market. If that’s the case, then selecting a location will be directly tied to where your competition is.

Location, Location, Location

Because urgent care centers are retail-based, you want an additional location to be strategically placed so that you gain more patient volume, without hurting your bottom line. Location is a key part in making sure that your urgent care is successful, so doing a deep dive into the market and finding a location that is convenient for patients will give you an advantage.

Making the decision to expand can be an exciting time, but making sure your urgent care is ready for the growth is important. Urgent Care Consultants can help you as you take the next step with your urgent care. If you are interested in learning more about expansion, contact us today!