Marketing urgent care can be tricky, but it’s vitally important to the success of a clinic. One of the most important parts of marketing is developing relationships within your community. These positive relationships will help make your urgent care more successful through word of mouth and referrals. You want people to constantly say good things about your urgent care. Your actions—and those of your staff—can either bring people in or turn them away. Dr. David Stern talks about this and other tips to maximize urgent care marketing efforts as part of the annual Urgent Care Awareness Week. Read the full blog here.
Urgent care site selection is one of the most important considerations for startups. It can be one of the most stressful and expensive steps of the startup process, and it will affect your future in many ways. Two of the most important details to keep in mind for site selection are location and visibility of your urgent care. Also many people feel they must buy the most expensive equipment and decorations for their urgent care, but that is where they are wrong. Dr. David Stern goes into more detail in “How to Start an Urgent Care: Tips for Clinic Design and Setup.” These steps can save you from making the wrong decisions, ultimately saving you a lot of money in the long run. Read it here
Who has money to burn, especially when they’re trying to launch an urgent care startup? When opening your urgent care center it’s critical to monitor the “burn rate,” which refers to the amount of money a company spends in a given time. This is crucial for startup urgent care centers because it can prevent your startup venture from running out of cash. Advance budget planning is beneficial for the overall growth of your urgent care. And while you should always allocate for unexpected costs, it’s important to understand the difference between needing something and wanting something. Knowing the difference will allow you to control spending. In “Controlling Burn Rate in the Startup Urgent Care,” Dr. David Stern explains some ideas that could benefit your urgent care startup. Read it here
The number one reason startup urgent care centers fail is because they run out of cash before getting to break-even volumes. Cash is a measure of profitability, and it allows your company to continue developing. Cash will help you get from here to there. It does not matter how much you will get in the future, if you do not have enough cash now you can’t cultivate your company’s needs. When an urgent care center opens it has a business plan developed with budgets and goals—but operations and patient volume doesn’t always go according to plan.
In his blog post “6 Reasons that Counting Dollars Makes Sense for Urgent Care Centers,” Dr. David Stern explains what steps urgent care providers can take to monitor cash metrics closely and take in more revenue. Read it here
As you’re getting your urgent care startup off the ground, this question will come up: Should you do urgent care billing in house or outsource it? This is one of the most important decisions an urgent care center has to consider. Some people feel that if they do their own billing they will have control over their revenue. This may be true in some circumstances, but not all. Some people who choose to do in-house billing quickly realize their lack of expertise in that area. In his blog “Urgent Care Billing: In House or Outsource,” Dr. David Stern explains the seven critical Cs for an expert. He also talks about considerations to take into account when deciding between an in-house billing approach and outsourcing to a billing service that specializes in urgent care billing. Read more here